Best AI Tools for Real Estate Agents in 2025: Complete Guide
Artificial intelligence has moved from novelty to necessity in real estate. The agents dominating their markets aren't working harder—they're working smarter with AI tools that multiply their productivity.
This guide covers the best AI tools for real estate agents in 2025, organized by use case.
AI Video Creation Tools
Video content drives real estate marketing, but creating professional videos traditionally took hours. AI has changed that.
RealStateVideo (Best for Property Videos)
What it does: Creates professional listing videos in under 60 seconds from a URL or images.
Key Features:
- Paste Zillow/Realtor.com links for automatic property data extraction
- AI-written scripts optimized for virality
- Human-like voiceover generation
- Auto-synced captions
- TikTok, Reels, YouTube, and Instagram formats
Best For: Agents who want to post daily video content without spending hours editing.
Pricing: Free tier available, Pro plans from $29/month
Pictory
What it does: Converts long-form content into short videos.
Best For: Repurposing blog posts and market reports into social content.
Pricing: From $19/month
Synthesia
What it does: Creates AI avatar videos without being on camera.
Best For: Agents who don't want to appear on video themselves.
Pricing: From $22/month
AI Writing Tools
ChatGPT / Claude
What it does: General-purpose AI writing assistant.
Real Estate Uses:
- Property descriptions
- Email templates
- Social media captions
- Blog post outlines
- Market analysis summaries
Best For: Versatile writing assistance across all content types.
Pricing: Free tier, Plus from $20/month
Jasper
What it does: Specialized marketing copy generation.
Best For: Creating compelling listing descriptions and ad copy at scale.
Pricing: From $49/month
Copy.ai
What it does: Quick social media and marketing copy.
Best For: Agents who need lots of short-form content quickly.
Pricing: Free tier available
AI Lead Generation Tools
Offrs
What it does: Predicts which homeowners are likely to sell.
How it works: Analyzes 250+ data points to identify sellers before they list.
Best For: Gaining exclusive access to seller leads.
Pricing: Market-specific pricing
SmartZip
What it does: Provides seller prediction analytics and marketing automation.
Best For: Agents focusing heavily on listing acquisition.
Pricing: Custom pricing
Ylopo
What it does: AI-powered lead generation and nurturing system.
Best For: Teams needing comprehensive lead management.
Pricing: From $400/month
AI Chatbots and Virtual Assistants
Structurely
What it does: AI assistant that qualifies leads via text conversation.
Key Feature: Responds within seconds, 24/7, with natural conversation.
Best For: Teams with high lead volume who can't respond instantly.
Pricing: From $299/month
Verse.io
What it does: Combines AI with human support for lead engagement.
Best For: Agencies wanting hybrid AI/human approach.
Pricing: Custom pricing
REI Wise
What it does: AI chatbot specifically for real estate websites.
Best For: Independent agents wanting basic automation.
Pricing: From $97/month
AI Image Enhancement Tools
BoxBrownie
What it does: Virtual staging and photo enhancement.
Services:
- Virtual staging ($24/image)
- Photo enhancement
- Day-to-dusk conversion
- Virtual renovation
Best For: Making properties look their best without physical staging.
Virtual Staging AI
What it does: Instant AI-powered virtual staging.
Best For: Quick turnaround staging needs.
Pricing: From $16/image
Photoroom
What it does: Background removal and photo editing.
Best For: Quick headshot and property photo cleanup.
Pricing: Free tier available
AI CRM and Follow-Up Tools
Follow Up Boss
What it does: CRM with AI-powered follow-up sequences.
Key Feature: Action plans that automate personalized outreach.
Best For: Teams needing robust lead management.
Pricing: From $69/month
LionDesk
What it does: CRM with AI texting capabilities.
Best For: Solo agents wanting affordable automation.
Pricing: From $25/month
Lofty (formerly Chime)
What it does: All-in-one platform with AI lead scoring.
Best For: Teams wanting comprehensive solution.
Pricing: From $449/month
AI Market Analysis Tools
HouseCanary
What it does: AI-powered property valuations and market forecasts.
Best For: Accurate pricing and investment analysis.
Pricing: Custom pricing
Remine
What it does: AI-driven property search and market intelligence.
Best For: Understanding local market dynamics.
Pricing: Included with some MLS subscriptions
CoreLogic
What it does: Comprehensive property data and analytics.
Best For: Deep market research and valuations.
Pricing: Enterprise pricing
AI Scheduling and Admin Tools
Calendly + AI
What it does: Intelligent scheduling with automatic follow-ups.
Best For: Streamlining showing appointments.
Pricing: Free tier available
Reclaim.ai
What it does: AI that automatically schedules your priorities.
Best For: Time management and calendar optimization.
Pricing: Free tier available
Otter.ai
What it does: AI meeting transcription and note-taking.
Best For: Recording client conversations and listing presentations.
Pricing: Free tier available
How to Build Your AI Stack
Starter Stack (Budget: $50-100/month)
- Video: RealStateVideo (free tier)
- Writing: ChatGPT ($20/month)
- CRM: LionDesk ($25/month)
- Scheduling: Calendly (free)
Total: ~$45/month
Growth Stack (Budget: $200-400/month)
- Video: RealStateVideo Pro ($29/month)
- Writing: ChatGPT Plus ($20/month)
- Lead Gen: Ylopo basic ($200/month)
- CRM: Follow Up Boss ($69/month)
- Images: BoxBrownie (per-use)
Total: ~$318/month + image costs
Enterprise Stack (Budget: $1000+/month)
- Video: Multiple AI tools
- Lead Gen: Offrs + SmartZip
- Chatbot: Structurely ($299/month)
- CRM: Lofty ($449/month)
- Full automation stack
Total: $1000+/month
Implementation Tips
Start with One Tool
Don't try to implement everything at once. Master one AI tool, measure results, then add more.
Video First
Video creation AI has the most immediate ROI. Start here.
Measure Everything
Track time saved, leads generated, and deals closed. Prove ROI before scaling.
Stay Human
AI should handle repetitive tasks so you can focus on relationships. Never fully automate your client communication.
The Future of AI in Real Estate
By 2026, expect:
- AI that can handle entire transaction coordination
- Virtual showing assistants
- Predictive pricing that's more accurate than appraisals
- Fully autonomous lead nurturing
- AI-generated virtual property tours
The agents who embrace AI now will have the skills and systems to dominate as technology advances.
Start with video. Try RealStateVideo and create your first AI-powered listing video in 60 seconds.
Free to start. No credit card required.